These days there is a lot of discussion about whether blogging is still relevant. On one hand there are those who argue that it is still very relevant in 2020 and beyond, and on the other there are those that argue that it’s not, and that there are more efficient and effective options for marketing, networking and building communities. To help make more informed decisions, let’s have a look at the pros and cons of blogging.
Are Blogs Still Relevant? A 2020 Strategy for Measuring Blogs
In 2020, blogs remain a powerful tool for connecting with new and existing audiences. Effective blog content can create high-value relationships and also expand brand awareness. However, measuring the impact of your blog on a growing audience can be difficult to track. This is why creating a strategy to measure your blog’s success is essential for success. Some of the metrics you should track include audience engagement, total visits, conversion rates, link clicks, interactions, shares, and so on. These metrics will help you get a better understanding of how your blog is performing and what changes you can make to maximize its impact.
Difference Between Impact and Effect- Infographic
Most of us have heard the terms ‘impact’ and ‘effect’ used interchangeably, but they actually have very different meanings. Effect is a result or consequence of an action while impact is a long-term effect or influence. For example, the impact of floods on a community can have lasting effects on the economy and even on the environment, while the effect of a specific policy may only be seen in the short term. It’s important to understand the differences between the two terms in order to accurately assess the effect of any one action.
At the end of the day, blogging is still a very relevant way to connect with new and existing audiences – just make sure you’re using the right metrics to measure success. Whether it’s monitoring audience engagement or tracking conversion rates, having a well-defined strategy in place will help you build a successful blog that resonates with your target audience.
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