We all know that a masterpiece is incomparable, but as the famous saying goes, “you can’t judge a book by its cover.” This week, we got to check out some truly creative takes on marketing masters. Take a look at the inventive techniques employed when 7 famous artworks were reimagined by modern brands.
Van Gogh’s Starry Night
Van Gogh’s classic painting was re-imagined by Dove beauty products. The painting was used to show how the Dove products can help bring out the beauty in life and in ourselves. Its a clever take on the classic works, which has obviously been very successful.
Da Vinci’s Mona Lisa
The iconic Mona Lisa by Leonardo da Vinci was another artwork used for marketing. This time, it was for Pepsi’s “Live for Now” campaign. It offered an uplifting message about appreciating the moment, captured in the slyly cheerful smile of Mona Lisa.
Vermeer’s Girl with a Pearl Earring
Girl with a Pearl Earring by the Dutch artist Jan Vermeer was used for a milk ad for Swan. This ad featured the urban legend of milk giving us strength, just like the painting that gives us beauty. The same joyous laughter of both enchanting lady, the milkmaid, and the pearl earring girl, are pure works of art.
Michelangelo’s Sistine Chapel
Next, Michelangelo’s Sistine Chapel was used for a Burger King commercial. It features the familiar images of God and Adam, along with Burger King’s logo reminding us that even a fast-food restaurant can be a work of art. Who knew?
Leonardo’s Last Supper
Leonardo da Vinci’s Last Supper has been re-imagined as an ad for McDonald’s. This painting was put to use to show how much people enjoy the timelessness of certain fast-foods that never goes out of style. From the artistic to the delicious, it’s the yearly tradition that pulls us together.
Rembrandt’s Storm on the Sea of Galilee
Rembrandt’s Storm on the Sea of Galilee was used for a Calvin Klein ad. It was used to show that fashion is an art, and it can take you through a storm of trends. It’s a beautiful way to represent their ever-lasting impact on the fashion world.
Titian’s Tarquin and Lucretia
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