The Top Trends in Google Ads for Education in 2023 Wechat moments dayparting ads (prada, olay examples) – china internet watch

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Hey everyone!
It’s 2021, and it’s definitely the year for online ads. We’ve seen a huge increase in digital marketing in the past year, and there’s no sign of it slowing down.

Today, I’m going to be talking about two specific trends in Google Ads to watch out for in 2021.

The first trend is called “Dayparting”. Dayparting involves buying ads at specific times of the day when they are most likely to be seen by your target audience. This can be incredibly effective in getting your message in front of the right people, and can help you maximize your ad budget.

One example of successful Dayparting is the Prada WeChat Moments ad campaign. Prada used WeChat Moments to create limited-time ads for its products. These ads were only visible during peak hours, when the most people would be checking their social media accounts. This ensured that the ads were seen by the right people and resulted in an increase in sales.

The second trend to keep an eye on is “Dynamic Ads”. Dynamic Ads are ads that automatically change based on different factors, such as time of day, location, or device. This helps marketers better target their ads to different audiences and can result in more effective campaigns.

For example, Google Ads recently released Dynamic Search Ads, which allow marketers to provide targeted ads to people searching for relevant keywords. This can help you make sure your ads are reaching the right people and will result in more conversions.

No matter what kind of online ad you’re running, these two trends can help you get the most out of your campaign. Dayparting and Dynamic Ads can both help you target the right people, which can lead to more successful campaigns and higher ROI. So keep an eye out for these two trends in 2021.

digital marketing traffic chart

Looking at this digital marketing traffic chart, it’s clear that Google Ads is the way to go in 2021. With the right strategies, it can be an incredibly effective way to reach new audiences, increase sales, and build your brand.

WeChat Moments Prada ad

This WeChat Moments ad from Prada is a perfect example of how you can use Dayparting to reach the right people. By making the ad only visible during peak hours, the brand was able to increase their exposure and ultimately drive more sales.

No matter what kind of ad campaign you’re running, 2021 is the year for online ads. With Dynamic Ads and Dayparting, you can ensure you’re reaching the right people and get the most out of your ad budget.

Thanks for reading!

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